How to Create a Custom 404 Page in Squarespace: Boost Engagement!

When someone lands on your website, your aim is to wow them with your engaging content, not to turn them off with a dull and unappealing 404 page.

A custom 404 page acts as a soft landing for users who stumble upon a broken or non-existent link, offering them direction and possibly some entertainment, depending on your brand voice. Effective 404 pages should reflect your brand’s style, be helpful and contain links to your home page or other key areas of your site, ensuring visitors can easily find their way.

Join me as I delve into all the essentials you need to comprehend about setting up a custom Squarespace 404 page.


How to Setup Your Custom 404 Page In squarespace

Step 1: Create a New Blank Page

The first step in creating your custom 404 page is to make a new page. From the Dashboard, click on Pages, then Click on +. Select Blank Page. Assign a name to your page (something like “404” would do) hit save, and click “Done”.

Step 2: Customize Your Page

Now, it’s time to make your 404 page truly your own. Squarespace offers an array of blocks and elements that you can add to your page to make it engaging and interactive.

Remember, a good 404 page should include a friendly message explaining that the desired page isn’t available, and provide examples of helpful links to redirect the visitor back to the main website.

Step 3: Set Your Page as the 404 Page

Once you’re satisfied with the look and feel of your page, you need to designate click save it as your 404 page.

To do this,

Go back to the Home Menu, navigate to Design, and then go to 404 Page and choose the page you’ve just created from the dropdown menu top-down menu.

Click Save to apply your changes.

Step 4: Hide the Page from the Navigation

Finally, since your custom 404 page isn’t required for regular site navigation, you may take it off. Get back to the “Pages” menu and move the 404 page you created from the Main Navigation section to the Not Linked part of main menu by simply dragging it.

Why Should You Customize Your 404 Page?

404 error pops up when a visitor attempts to reach a non-existent page on your site. This could be triggered due to a variety of reasons:

They may have clicked on a dysfunctional: dead link., entered an incorrect URL, or tried to visit a page that you’ve removed.

No matter how they end up on your 404 page, it’s vital to create an easy-to-navigate experience that maintains their interest instead of causing annoyance. A personalized 404 page can act like an online safety net, guiding your astray visitors back to your website’s primary content.

Best Practices for a Stellar 404 Page settings

Squarespace makes it easy to create a custom 404 error page. However, let’s discuss a few crucial tactics to guarantee its efficacy and interest.

Keep the Tone Consistent with Your Brand

Your 404 page should be an extension of your brand. Ensure it matches your homepage and overall website’s tone, style, and messaging.

Be Clear and Helpful

Your audience ended up on not linked section of this page unintentionally, making clear communication essential. Let them know that the page they were seeking isn’t available and offer useful tips or links to steer them back towards the main sections of your site.

Make It Engaging

Take this opportunity to show some creativity. An engaging 404 page can soften the inconvenience of the error, whether that’s through humor, visuals, or interactive elements.

The Importance Of A Custom 404 Page

Users might land on a page that doesn’t exist. A custom 404 page can save the day. It keeps the look of your site consistent. It gives a friendly error message. You can guide users back to your content.

Let’s explore why a custom 404 page is crucial for your Squarespace site.

First Impressions Count

Your 404 page is often the default page, the first page a new visitor sees. They might have followed an old link. They could have mistyped a URL. Whatever the reason, a custom page says you care. It shows you manage your site well. A friendly error page invites them to stay, not bounce away.

Keeping Visitors Engaged

A smart 404 page doesn’t end the journey. It offers options. Think of links to popular pages, a search bar, or contact info. Maybe add a bit of humor. Help them find what they were looking for. Keep them on your site longer. This can lead to a better user experience.

The Seo Advantage

Search engines notice user behavior. If a user hits a dead end and leaves, it’s not good for SEO. A custom 404 page can fix this. It has SEO benefits. It signals that your site is well-maintained. It can reduce bounce rates. Both are key factors in your search results and rankings.

Understanding 404 Pages

Have you ever clicked on a link or other page only to be greeted by a “Page Not Found” message? This message comes from a 404 error page, a standard web page shown when someone tries to reach a page on your website that doesn’t exist.

Let’s explore what a 404 page is and why it occurs.

What Is A 404 Page?

A 404 page appears when a website can’t find the page a user is trying to access. It’s an HTTP status code that means the content is not available on the server. A curious fact:

  • The number “4” indicates an error from the client side.

  • The “0” signifies a general syntax error.

  • The last “4” refers to the specific error in the 400 error group, which is “not found”.

Custom 404 pages are a powerful tool. They keep users engaged and can guide them back to relevant content on your site. Creating a helpful 404 page can enhance user experience.

Typical Causes Of Page Not Found Errors

Various reasons lead to a 404 error, often unrelated to the visitor’s action. Understanding these reasons helps in preventing them:

Reason Explanation
User Error Typing mistakes in the URL.
Deleted Content Removing a webpage without a redirect.
Broken Links Links leading to non-existent pages.
Changed URLs Updating page addresses without redirecting.

Frequently Asked Questions: Custom 404 Page in Squarespace

What’s the Purpose of a 404 Page?

A 404 page serves as an error message indicating the webpage a visitor is trying to access cannot be found on the server. This usually occurs when the page has been moved, or deleted, or the URL has been mistyped. A well-crafted 404 page can guide visitors back to your website’s working pages, reducing frustration and bounce rates.

Can I Track Activity on My Custom 404 Page?

Yes, you can. Squarespace’s inbuilt analytics allow you to monitor activity on your 404 page. This can be incredibly useful, as it will help you identify broken links or popular non-existing pages that may be leading visitors to your 404 page.

Can I Use Images or Videos on My 404 Page?

Absolutely! Squarespace provides a robust set of tools for customizing your 404 page, including the ability to add images, videos, or even animated content. This can make the error page more engaging and lessen the impact of an error message.

I’ve Created My Custom 404 Page, but It’s Not Showing Up. What Should I Do?

First, double-check that you’ve correctly assigned your page as the 404 error page in the Design > 404 Page settings. If it’s still not showing up, try clearing your browser’s cache or viewing your website in an incognito/private window. If the issue persists, consider reaching out to Squarespace’s customer support.

Should My 404 Page Match the Rest of My Site?

While there’s room for creativity, it’s generally a good idea for your 404 page to match the overall branding and theme of your site. Consistent branding helps build trust with your visitors and makes the transition from the 404 page back to the linked section of your site smoother.

Can I Include a Search Bar on My 404 Page?

Yes, and this is highly recommended. A search bar will allow visitors to look for the information they need directly from the 404 page, which can help retain users who have landed there by mistake.

How Often Should I Update My 404 Page?

While there are no hard and fast rules, it’s a good idea to periodically review your 404 page, especially if you’ve made significant updates or changes to your website. This will ensure that any links or suggestions on your 404 page remain relevant and useful.

In conclusion, a well-designed, custom 404 page is more than just an error message. It’s an opportunity to improve user experience and retain visitors who might otherwise leave. By following this guide on how to create a custom 404 page in Squarespace, you’ll be well on your way to enhancing your website’s default navigational experience.

Create a Custom 404 Page in Squarespace


How to Create a Custom 404 Page in Squarespace: A Comprehensive Guide