How to Set Up a Newsletter in Squarespace: Master the Art!

To set up a newsletter in Squarespace, follow these steps:

1. Go to the “Email Campaigns” section in Squarespace.

2. Click on “Create Campaign” and customize your newsletter template.

Setting up a newsletter in Squarespace is a vital step for any business or website owner who wants to engage with their audience and share updates or promotions. Newsletters are an effective way to build a loyal customer base and keep them informed about your latest products, services, or blog posts.

With Squarespace’s user-friendly platform, you can easily create and customize newsletters that align with your brand’s aesthetics. In just a few simple steps, you can set up a professional-looking newsletter that reflects your unique style and resonates with your target audience. We’ll walk you through the process of setting up a newsletter in Squarespace, ensuring you have all the tools you need to connect with your subscribers effectively.

1. Understanding The Importance Of Newsletters For Business Growth

Newsletters have become an integral part of any successful business’s marketing strategy. They are an effective way to reach out to your audience, share valuable content, and build strong customer relationships. In this article, we will dive into the benefits of having a newsletter for your business and how they can help in building customer relationships.

Benefits Of Having A Newsletter For Your Business

Having a newsletter for your business comes with a variety of benefits that can contribute to your overall growth and success. Let’s explore some of the key advantages:

  • Increased brand visibility: Newsletters allow you to regularly place your brand in front of your audience. By consistently appearing in their inbox, you will stay top-of-mind and increase the likelihood of them engaging with your business.

  • Targeted marketing: With a newsletter, you have the opportunity to segment your audience and deliver personalized content based on their interests or behavior. This targeted approach ensures that your messages are relevant and resonate with your subscribers.

  • Lead generation: Newsletters can serve as a powerful tool for generating leads. By including call-to-action buttons or links in your newsletters, you can direct your subscribers to your website, landing pages, or special offers, driving conversions and growing your customer base.

  • Elevated customer engagement: Newsletters provide a direct line of communication with your audience. You can use this platform to share updates, industry news, product releases, or exclusive content that keeps your subscribers engaged and interested in what your business has to offer.

How Newsletters Help In Building Customer Relationships

Newsletters play a crucial role in building and nurturing customer relationships. Here’s how they contribute to fostering strong connections with your audience:

  • Regular communication: By sending newsletters on a consistent basis, you can establish regular communication with your subscribers. This helps in building trust and keeping your brand fresh in their minds.

  • Valuable content: Newsletters allow you to share valuable content with your audience, such as industry insights, tips and tricks, educational resources, or exclusive offers. By providing content that addresses their pain points and adds value to their lives, you can position your brand as a trusted authority.

  • Personalization: Tailoring your newsletters to individual subscribers’ interests and preferences creates a personalized experience. This demonstrates that you understand their needs and helps in forming a deeper connection with your audience.

  • Feedback and interaction: Newsletters also provide an opportunity for your audience to give feedback or interact with your business. Encourage them to reply to your newsletters, ask questions, or share their thoughts, creating a two-way conversation and fostering a sense of community.

As you can see, newsletters are a powerful tool for business growth. They go beyond traditional advertising methods and allow you to establish a direct and meaningful connection with your audience. So, if you haven’t set up a newsletter for your business yet, it’s time to harness the potential and reap the benefits!

2. Setting Up A Squarespace Account For Newsletter Creation

When it comes to setting up a newsletter in Squarespace, the first step is creating a Squarespace account. This will give you access to all the necessary tools and features to design and distribute your newsletters. In this section, we will guide you through the process of creating a Squarespace account and choosing the right template for your newsletter.

Creating A Squarespace Account

Creating a Squarespace account is a straightforward process that can be completed in just a few steps:

  1. Visit the Squarespace website and click on the “Get Started” button.

  2. Choose a subscription plan that suits your needs. Squarespace offers different plans with varying features, so be sure to select one that aligns with your goals and budget.

  3. Enter your email address and create a strong password to secure your account. Remember to save this information for future reference.

  4. Provide some basic information about your website, such as the name and purpose. This will help Squarespace tailor its services to your specific needs.

  5. Complete the payment process by providing your billing information. Squarespace accepts various payment methods, making it convenient for users worldwide.

Once you have followed these steps and successfully created your Squarespace account, you will have access to the intuitive platform that will allow you to create and manage your newsletters efficiently.

Choosing The Right Template For Your Newsletter

Now that your Squarespace account is set up, it’s time to choose the perfect template for your newsletter. Squarespace offers a wide range of visually appealing templates, specially designed for newsletters and other creative projects. Follow these simple steps to find the template that suits your brand and content:

  1. Log in to your Squarespace account and navigate to the Templates section.

  2. Browse through the available templates and filter the results based on your preferences. Consider factors such as layout, color scheme, and overall aesthetic.

  3. Select a template that catches your eye and click on it to preview its demo version.

  4. Take some time to explore the features of the template and envision how your content will fit into it.

  5. Once you’ve found the template that resonates with your brand and content, click on “Start with this design” to apply it to your newsletter.

Remember, the chosen template will serve as the foundation for your newsletter design, so it’s important to find one that not only visually appeals to your audience but also provides the functionality you require.

3. Integrating Newsletter Services With Squarespace

Discover how to seamlessly integrate newsletter services with Squarespace, allowing you to effortlessly set up and manage your newsletters. With step-by-step instructions, you’ll learn how to effectively reach your audience through email marketing on the Squarespace platform.

1. Exploring Newsletter Service Options

Before you can integrate a newsletter service with Squarespace, you’ll need to explore the available options. There are several popular newsletter services to choose from, each with its own set of features and pricing plans.

Some of the most commonly used newsletter services include Mailchimp, ConvertKit, and Constant Contact. These services offer a range of email marketing tools, including the ability to create beautiful email templates, segment your subscribers, and track your campaign’s performance. Take the time to research each service and compare their features to determine which one best suits your needs.

2. Connecting Your Preferred Newsletter Service To Squarespace

Once you’ve selected your preferred newsletter service, it’s time to connect it to your Squarespace website. Squarespace makes it easy to integrate with popular newsletter services, allowing you to seamlessly collect and manage subscriber information.

To connect your newsletter service, simply follow these steps:

  1. Log in to your Squarespace account and navigate to the Settings menu.

  2. Select the ‘Connected Accounts’ option.

  3. Click on the ‘Connect Account’ button next to your chosen newsletter service.

  4. Follow the prompts to authorize the connection between Squarespace and your newsletter service.

  5. Once connected, you’ll be able to access your newsletter service’s features right from your Squarespace dashboard.

3. Ensuring Seamless Integration

Once you’ve connected your preferred newsletter service to Squarespace, it’s important to ensure that the integration is seamless. Here are a few tips to ensure everything is working as expected:

  • Check that your newsletter signup form is properly connected to your newsletter service. Test the form to confirm that new subscribers are being added to your mailing list.

  • Review your newsletter service’s settings within Squarespace. Make sure that any customizations or preferences are set up correctly.

  • Verify that your newsletter service’s email templates are integrated with your Squarespace site. This will ensure a consistent brand experience for your subscribers.

  • Regularly test your newsletter campaigns to confirm that emails are being sent successfully and are rendering correctly in different email clients.

By following these steps, you’ll be able to seamlessly integrate your preferred newsletter service with Squarespace. This will allow you to effectively communicate with your subscribers and keep them engaged with your brand.

4. Designing And Customizing Your Newsletter Template In Squarespace

Learn how to design and customize your newsletter template in Squarespace with this step-by-step guide. Set up a newsletter that stands out with personalized touches and compelling visuals, attracting and engaging your audience effectively.

Now that you have selected a newsletter template in Squarespace, it’s time to make it your own. Customizing the layout and visuals of your newsletter plays a crucial role in capturing the attention of your subscribers and conveying your brand message effectively.

Selecting A Newsletter Template In Squarespace

When choosing a newsletter template in Squarespace, take into consideration the tone and vibe you want to convey to your audience. Squarespace offers a range of professionally designed templates that cater to various industries and styles. To select a newsletter template, follow these steps:

  1. Login to your Squarespace account.

  2. Click on the “Email Campaigns” option in the main menu.

  3. Under the “Campaigns” tab, click on “Create Campaign”.

  4. In the “Template” section, browse through the available options and select the one that aligns with your brand image.

Customizing The Layout And Visuals Of Your Newsletter

Once you have selected a template, you can begin customizing it to match your brand identity. Squarespace offers a range of options to personalize your newsletter, ensuring it reflects your unique style. Here’s how you can customize the layout and visuals of your newsletter in Squarespace:

1. Changing the layout

Squarespace allows you to modify the layout of your newsletter to create a visually appealing and user-friendly design. To change the layout, follow these steps:

  1. Click on the sections you want to modify or add new sections by clicking the “+” icon.

  2. Drag and drop the sections to rearrange them as desired.

  3. Customize each section by adding your own content, such as text, images, or buttons.

2. Customizing the visuals

To make your newsletter visually captivating, Squarespace provides several options for customizing the visuals. Here’s what you can do to enhance the aesthetics of your newsletter:

  • Choose colors: Select a color palette that reflects your brand and evokes the right emotions in your subscribers.

  • Add images and videos: Incorporate eye-catching visuals that enhance your newsletter’s appeal and convey your message effectively.

  • Use custom fonts: Pick fonts that align with your brand identity and make your text visually appealing.

  • Insert logos and branding elements: Ensure your newsletter features your logo and other branding elements to reinforce your brand image.

With Squarespace’s intuitive design tools, you don’t need to be a coding expert to create a stunning newsletter template. Take advantage of the customization options available to make your newsletter visually compelling and cohesive with your overall brand image. Remember, a well-designed and visually appealing newsletter template can significantly impact your subscribers’ engagement and drive the success of your email marketing campaigns. So, put your creativity into action and design a newsletter template that stands out in the inbox and leaves a lasting impression on your audience.

5. Collecting Subscribers And Building Your Mailing List

Now that you have set up your newsletter in Squarespace, it’s time to focus on growing your mailing list. In this section, we will discuss two crucial aspects – adding a subscription form to your Squarespace website and implementing strategies to continuously expand your subscriber base.

Adding A Subscription Form To Your Squarespace Website

To start collecting subscribers, you need to create a subscription form and add it to your Squarespace website. Here’s how you can do it:

  1. Step 1: Log in to your Squarespace account and navigate to the page where you want to add the subscription form.

  2. Step 2: Edit the desired page and click on the Edit option to modify the content.

  3. Step 3: Locate the content block where you want to place the subscription form.

  4. Step 4: Click on the + icon to add a new content block.

  5. Step 5: Select Form from the content block options.

  6. Step 6: Customize the form fields according to your preference, enabling the required fields for user information.

  7. Step 7: Once you’re done customizing, click on Apply or Save to finalize the changes.

By following these steps, you can easily add a subscription form to your Squarespace website and start collecting subscribers.

Implementing Strategies To Grow Your Mailing List

Building an extensive mailing list is crucial for the success of your newsletter. Here are a few effective strategies to help you continuously grow your subscriber base:

  • Create Valuable Content: Provide high-quality, engaging content in your newsletter to encourage readers to subscribe and share it with others.

  • Offer Incentives: Provide incentives such as exclusive discounts, free resources, or access to premium content to incentivize visitors to subscribe.

  • Promote Your Newsletter: Utilize social media platforms, guest blogging opportunities, and partnerships to promote your newsletter and reach a wider audience.

  • Optimize Your Subscription Form: Ensure your subscription form is prominently placed on your website, easy to fill out, and includes a compelling call-to-action to encourage visitors to subscribe.

  • Use Pop-Ups and Slide-Ins: Implement pop-ups or slide-in forms on specific pages to capture visitors’ attention and entice them to subscribe.

By implementing these strategies consistently, you can steadily grow your mailing list and establish a strong subscriber base for your newsletter.

Frequently Asked Questions On How To Set Up A Newsletter In Squarespace

Does Squarespace Do Email Newsletters?

Yes, Squarespace offers email newsletters. They provide a user-friendly platform for creating and sending professional newsletters to your subscribers.

How Do I Add An Email Subscription To Squarespace?

To add an email subscription to Squarespace, follow these simple steps: 1. Log in to your Squarespace account. 2. Navigate to the page where you want to add the email subscription. 3. Click on the section where you want to place it.

4. Click on the (+) icon to add a new content block. 5. Select the “Newsletter” content block. 6. Customize the block according to your preferences. 7. Save and publish your changes.

Can Squarespace Send Automated Emails?

Yes, Squarespace can send automated emails.

Can You Create An Email List On Squarespace?

Yes, you can create an email list on Squarespace. Simply use their built-in email campaigns feature to collect email addresses from your website visitors and send them newsletters or promotional emails. It’s a convenient way to engage with your audience and keep them updated.


Setting up a newsletter on Squarespace is a breeze with these simple steps. By following this guide, you can easily create engaging and professional newsletters that will help grow your audience and keep them informed. Whether you’re a beginner or an experienced user, Squarespace makes it easy to design and send newsletters with their user-friendly platform.


Don’t miss out on the opportunity to connect with your subscribers and drive traffic to your website. Start sending captivating newsletters today and see the impact it can have on your online presence.

How to Set Up a Newsletter in Squarespace