Notes

Step-by-Step Sales Funnel for Course + Bundle:

Lead Magnet:

Offer: Free Ebook with 50 Color and Font Pairings.

Objective: Attract potential customers interested in design and web development.

Call to Action (CTA): Sign up with email to receive the free ebook.

Frontend Product:

Offer: Collection of Logo Templates.

Price: $27.

Objective: Convert leads into paying customers by offering an affordable and valuable product.

CTA: After downloading the ebook, present the logo templates as the next logical step for enhancing their branding.

Bump Offer:

Offer: Social Media Pack.

Price: $17.

Objective: Increase average order value by offering a complementary product at a discounted rate.

CTA: Add the social media pack to the cart as an additional, one-click purchase before completing the transaction for the logo templates.

One-Time Offer:

Offer: “Web Designer For A Day” Service.

Price: $197.

Objective: Upsell customers to a higher-priced service while they’re already engaged in purchasing.

CTA: Present the one-time offer immediately after the frontend product and bump offer, emphasizing the limited-time availability and the value of having a professional web designer assist them.

Upsell Opportunity:

Offer: High-End Web Design Services.

Objective: Target customers who have purchased the frontend product, bump offer, and one-time offer, indicating their interest and investment in improving their web design skills.

CTA: Follow up with personalized emails or notifications offering premium web design services, highlighting the benefits of professional assistance and customization.

Step-by-Step Sales Funnel for Squarespace Website Design Tips and Tricks Traffic:

Lead Magnet:

Offer: Free Ebook on “21 Must-Have Elements for Your Website.”

Objective: Capture the interest of Squarespace website owners seeking essential website elements and improvements.

CTA: Prominently display a signup form on your website offering the free ebook in exchange for visitors’ email addresses.

Frontend Product:

Offer: “Ultimate Copy Prompts Template + Squarespace Starter Kit.”

Price: $27.

Objective: Convert leads into paying customers by offering a comprehensive solution for website copy and design.

CTA: After visitors sign up for the free ebook, present the frontend product as the next step to enhance their website with compelling copy and a Squarespace starter kit.

Bump Offer:

Offer: Premium Squarespace Templates.

Price: $97.

Objective: Increase average order value by offering high-quality Squarespace templates.

CTA: Add the premium Squarespace templates to the cart as an additional, one-click purchase before completing the transaction for the frontend product.

One-Time Offer:

Offer: “DIY Website Design One Day MasterClass.”

Price: $197.

Objective: Upsell customers to a higher-priced educational resource for mastering DIY website design.

CTA: Present the one-time offer immediately after the frontend product and bump offer, emphasizing the value of comprehensive training in website design.

Upsell Opportunity:

Offer: Custom Squarespace Website Design Services.

Objective: Target customers who have purchased the frontend product, bump offer, and one-time offer, indicating their commitment to Squarespace design.

CTA: Follow up with personalized emails or notifications offering custom Squarespace website design services, highlighting the benefits of professional assistance and tailored solutions.

Awareness Stage:

Blog Articles: Publish informative blog articles related to website design for B2B clients, covering topics such as UX/UI best practices, lead generation strategies, SEO optimization, etc. Promote these articles on social media platforms and through email newsletters to attract visitors to your website.

Lead Magnet: Offer a free downloadable resource related to website design for B2B clients, such as an ebook, whitepaper, or checklist, in exchange for visitors’ email addresses.

Interest and Engagement Stage:

Email Nurture Sequence: Follow up with subscribers who downloaded your lead magnet with a series of automated emails providing additional valuable content related to website design. Include links to relevant blog articles and invite them to explore your website further.

Webinars or Workshops: Host live or recorded webinars or workshops on topics relevant to B2B website design, such as “Optimizing Your Website for Lead Generation” or “Mastering UX/UI Design for B2B Sites.” Promote these events through email and social media to engage with potential clients.

Consideration Stage:

Services Pages: Direct interested prospects to your services pages, where they can learn more about your website design offerings tailored for B2B clients. Highlight your unique value propositions, past successes, and client testimonials to demonstrate your expertise.

Consultation Offer: Encourage prospects to schedule a consultation to discuss their specific website design needs and how your services can help them achieve their business goals. Offer a free initial consultation to lower the barrier to entry and build rapport with potential clients.

Course Pre-Sale: If you plan to launch a course on website design for B2B clients, tease the course content and benefits on your website and during consultations. Offer a special pre-sale discount or bonus for those who express interest in enrolling.

Decision Stage:

Proposal and Custom Solutions: Based on the information gathered during consultations, provide prospects with customized proposals outlining your recommended website design solutions tailored to their business needs and goals.

Course Enrollment: For prospects who express interest in your website design course, provide them with details on course content, pricing, and enrollment deadlines. Highlight the value of the course in helping them enhance their skills and achieve success in B2B website design.

Action Stage:

Closing the Sale: Close the sale by addressing any concerns or objections the prospect may have and guiding them through the contract or enrollment process. Provide clear instructions on next steps and timelines for project kickoff or course enrollment.

Follow-Up and Support: Continue to provide support and communication with clients or course participants throughout the onboarding process and beyond. Ensure they feel confident and supported in their decision to work with you or enroll in your course.